This week’s Monday Mashup covers some brilliant messaging from the WWF, aesthetic gradients that will have you screenshotting a new phone background, and the sleek new logo for the New York City Football Club.

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In a flash of brilliance, the WWF finds the right way to insert themselves into the Jaguar conversation.

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With all of the discussion about Jaguar’s new identity breaking the internet, the WWF UK (@wwf_uk) managed to latch on, but with their own message. “Imagine if the disappearance of real big cats got this much attention,” reads the caption to a photo showing the iconic Jaguar logo and its changes over time. It just goes to show that even when the buzz is about something seemingly unrelated to your brand, there is always a way to insert yourself into the conversation. The key, though, is making sure the message makes sense and expresses your vision.

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Jerry-Lee Bosmans' latest stroke of color genius may just be your next phone background.

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Jerry-Lee Bosmans (@jerbosmans) is one of my go-to sources for color inspiration. He approaches his compositions in such a unique way and with a gritty yet digital aesthetic. In his recent “Gradient explorations,” he creates gradients which blur from top to bottom with a focal “horizon” in the middle. In the carousel of four images, the color schemes vary from deep maroon paired with desaturated peach to a vivid combination of magenta and cyan. The compositions create color landscapes, allowing the viewer to imagine what scenes might play out in these vibrant worlds. For me, they evoke similar color emotions to those that come from Mark Rothko’s color field paintings – a deep connection to how color makes us feel.

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A fresh look for NYCFC: new icon, same iconic NYC spirit.

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The New York City Football Club recently unveiled its first rebrand since its inception in 2013, crafted by NYC-based design studio Gretel. While the entire rebrand is definitely worth exploring, let’s zoom in on the new icon.

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This redesigned icon is a masterclass in monogram design, balancing tradition, harmony, and modernity. It evokes a quintessential New York aesthetic, with echoes of the Grand Central Terminal and New York Yankees iconic insignias. Clunky slab serifs are replaced by elegant flared serifs, creating a tighter and more legible fit for the letterforms. This refresh makes the icon more compact and versatile across platforms. The club’s name surrounds the monogram in a bold custom typeface by Frere-Jones. Together, these elements form a timeless yet progressive mark for the NYCFC. Paired with a dynamic graphic system, flexible typography, and a vibrant color palette, this rebrand energizes the NYCFC’s image while staying grounded in its New York spirit. Check out more here.

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