Booz Allen Hamilton
Repositioning a veteran cyber security brand for a new age.
Cyber security is a key pillar of Booz Allen Hamilton, but they weren’t positioned as a leader in the space. We developed a differentiated positioning, brand strategy, messaging strategy, and visual identity for Booz Allen Hamilton National Cyber that is helping them claim their rightful place as an industry leader.
From Strategy To Design: The Ultimate Collaboration
One of my favorite things about starting the design ideation process is bringing the team together to brainstorm. For Booz-Allen, I planned a workshop with all stakeholders and facilitated ideation and conversations between strategy and design. This process is always successful, as the whole team feels ownership over the start of the design process.
Outcomes: A Powerful Launch Pad
The new visual identity for National Cyber within the Booz-Allen organization re-invigorated internal teams and prospective customers. What was once seen as a slow and antiquated arm of the business could now compete with the likes of Amazon and Google.
