GenAI Capabilities
Demonstrating experience in Midjourney, Adobe Firefly, RunwayML, and Chat GPT
Since the 2022 release of Midjourney's open beta, I’ve been fully immersed in exploring how AI tools can redefine creative boundaries. I’ve continued to hone my expertise on platforms like Adobe Firefly, RunwayML, and ChatGPT. Through these tools, I’ve visualized campaign concepts, crafted custom packaging mockups, generated stunning product photography, and sparked inspiration for brand storytelling and strategy.
When developing campaign concepts, I find it useful to generate AI images to capture a particular aesthetic. Rather than hunt through stock images, I created these "talking head" stills. I was able to get a consistent aesthetic and realistic outcome which was perfect for showing the client what a final product could look like. These only took a few hours to create, and these six images were selected out of hundreds of options.
When working with consumer packaged goods and innovation, it can be expensive and time consuming to hunt down product mockups. With AI it's easy to get a strong base background that can then be manipulated to fit the product dimensions and design.
For my work in the beverage industry, particularly in concept innovation, AI is great at creating images of products in situ. These are to a much higher fidelity and accuracy to the product than stock imagery and take a fraction of the time to make.
Even something as simple as a workshop deck can be elevated with a fun approach to AI generated imagery. Here, I filtered workshop participants' headshots to bring everyone along on the "safari" into the consumers' life.
Scroll further to explore additional AI generations I made for fun:
