Current
Humanizing a digital brand by taking on big banking.
Current, a digital-only money management platform, wanted to shatter misconceptions that they were a bank. We repositioned Current from trendy bank card to hero fintech platform. Then, by leveraging all the baggage that comes with traditional banking, we designed a bold out-of- home campaign that made Current banking’s anti-hero.
Project Info
Role & Activities
In my role as art director on this project, I helped facilitate brainstorms for new campaign concepts, presented concepts and ideas to clients, assisted in writing copy for the final ads, and designed final ad assets.
Capabilities
Brand Messaging
Out Of Home Campaign
Outcomes: Buzz-Worthy and Thought Provoking
This campaign sparked a lot of discourse online regarding challenger banks in general. We put Current at the forefront, helping solidify them as a leader in the space.
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